Building a consumer app is not for the faint of heart. With more than five million on the market and only 0.01% of those achieving profitability, the competition is nothing short of fierce. Given the high stakes they were up against, Foresyte sought a strategic partner to provide the guidance and expertise needed to gain traction and achieve market fit in an incredibly crowded space. That’s where Heinrich stepped in to help Foresyte bring its app to life—and to phones everywhere—by developing everything from the brand’s visual identity to website design and development, as well as a digital toolkit to help them quickly drive education and engagement.

When your client’s CEO says your agency is “the North Star to our brand strategy and a key ingredient to Foresyte’s success” you know you’ve done something right. And all modesty aside, being our partners’ guiding light is just what we do. Because a partnership with Heinrich extends further than just the decided deliverables—we take our role in your business’ success seriously and continually look for all the ways to help you excel. That’s why, after connecting with Foresyte to reinvent the brand’s visual identity, we quickly realized that the key to continued success would be combining a strong brand foundation with effective digital marketing solutions.

Brand Strategy

As a vital asset in Foresyte’s early stages, our team focused on developing a brand strategy that would capture people’s attention and get them to hit the download button. From determining the precise audience of younger travel lovers who are passionate about trip planning but want the convenience of an all-in-one app, to pinpointing the brands’ essence and mission, this strategy was the first step in helping shape the unique positioning that sets their app apart.

Visual Identity

Taking those crucial learnings into account, our team developed an eye-catching, energetic visual identity aimed at attracting this youthful, wanderlusting audience. This visual identity included the new logo, which helped Foresyte stand out in the sea of app-store options by capturing the essence of the vibrant travel community who want to add the magic of adventure to their lives.

Web Design, Development and SEO

The next step was taking this brand off the page and into the real world. We did so by designing and developing a highly impactful, quick-hit website that uses smart and strategic SEO solutions to drive strong organic growth. By focusing on key features and benefits, we’re able to quickly communicate the “who, what, where and why should I care” to audiences.

Knowing that the top-of-funnel impression you set as a mobile brand can predetermine user sentiment during the critical first journey through your app, our team was dead set on making Foresyte’s first impression count from first glance. Through strong, spot-on brand strategy and visual identity paired with an impactful website, Heinrich’s marketing strategies drove substantial growth by helping people feel connected to the Foresyte brand before they even opened the app. These subtle optics were pivotal in transforming cynics into brand ambassadors.

And the numbers agree, as our creative and digital contributions to Foresyte drove their customer acquisition cost (CAC) from $6 down to $0.60. This dramatic drop captured the interest of distribution partners who amplified this reach even further on rev-share arrangements. Ultimately, this partner-funded approach removed Forestye’s CAC and led to a sharp inflection allowing them to currently drive $380K in monthly sales that will surpass $1M monthly early 2025. What’s more, after the last 6 months of revenue traction, Foresyte has achieved a $10M post-money cap and is on a decisive trajectory to become the next brand in travel.

“Heinrich’s brand strategy was a beacon that built community during Foresyte’s humble beginnings. From enthusiastic users to intrigued angel investors, thanks to Heinrich, people saw the exciting young brand that was on a mission to change how we plan travel together. Working together made us realize even more that every great product starts with a strong brand. And every strong brand starts with Heinrich.”

STEPHEN E.
CEO & FOUNDER OF FORESYTE